IQOS TEREA and HEETS: A Complete 2025 Guide

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On June 19, 2025

IQOS is changing the way people smoke in the UAE. With cleaner technology and stylish devices, it offers a better option than regular cigarettes. Two of the most popular products in the IQOS world are HEETS and TEREA. But many people are still confused: What’s the difference between them? Which one is better? And where can you buy them in the UAE?

In this guide, we’ll explain everything you need to know about IQOS TEREA and HEETS — including how they work, how they’re different, and where to buy them safely in Dubai, Abu Dhabi, and beyond.

What Makes IQOS TEREA Different from HEETS?

Let’s start with the basics. Both TEREA and HEETS are tobacco sticks made for IQOS devices, but they are designed for different models.

HEETS Explained

HEETS are the original tobacco sticks used with IQOS devices like:

IQOS 3 DUO
IQOS 2.4 Plus

The blade heats the tobacco without burning it, creating a flavorful vapor. After each session, the device needs cleaning to remove tobacco residue from the blade.

Popular HEETS flavors in the UAE include:

Amber Label – Classic strong tobacco
Turquoise Label – Smooth menthol
Purple Wave – Berry menthol mix

TEREA Explained

TEREA sticks are made only for the new IQOS ILUMA series. These sticks look like HEETS but are completely sealed and use Smartcore Induction Heating.

This means:

No blade inside the device
No cleaning needed
More consistent flavor

Popular TEREA flavors include:

TEREA Amber – Bold tobacco
TEREA Yellow – Smooth and light
TEREA Purple Wave – Fruity menthol

So, the big difference is that TEREA sticks work only with IQOS ILUMA devices. HEETS work with older models.

HEETS vs TEREA: Flavor Options, Devices & Price

Here’s a simple comparison to help you decide:

Feature	HEETS	TEREA
Compatible Devices	IQOS 3 DUO, 2.4 Plus	IQOS ILUMA, ILUMA One, ILUMA Prime
Heating System	Blade Heating	Smartcore Induction
Cleaning Needed	Yes	No
Flavor Experience	Mild to strong	More smooth and rich
Price (UAE)	AED 100–130 / carton	AED 130–150 / carton

HEETS Flavor Options in UAE

Amber Label
Yellow Label
Turquoise Label
Purple Wave
Bronze Selection

TEREA Flavor Options in UAE

Amber
Blue
Yellow
Purple Wave
Teak

If you’re looking for a stronger taste, go for Amber or Bronze. If you like minty or smooth options, try Turquoise or Purple Wave.

Where to Buy HEETS and TEREA in UAE

You can find both HEETS and TEREA in many places across the UAE. Here are your best options:

Online Stores

Many trusted websites sell IQOS products and deliver to your home. Benefits include:

Same-day or next-day delivery
Cash on delivery options
Wide range of flavors
Bundle deals and discounts

Search for “Buy HEETS online UAE” or “IQOS TEREA delivery in Dubai” to find top sellers.

In-Store Shops

You can also find HEETS and TEREA at IQOS stores and tobacco shops in:

Dubai Mall
Mall of the Emirates
Abu Dhabi Corniche
Sharjah City Center

Airport Duty-Free

If you’re a traveler, check the IQOS counters at:

Dubai International Airport
Abu Dhabi International Airport

These shops often have good deals on multi-pack purchases.

Which One Should You Start With as a Beginner?

If you’re new to IQOS, choosing between HEETS and TEREA depends on the device you prefer and your smoking style.

Choose HEETS if you have or plan to buy an IQOS 3 DUO or earlier model. It’s more budget-friendly and still gives a great experience.
Choose TEREA if you want the latest tech with no cleaning and smoother flavor. You’ll need an IQOS ILUMA device.

Many users find TEREA more convenient because there’s no mess. But HEETS has more flavor options and is often easier to find.

Are IQOS HEETS and TEREA Legal in UAE?

Yes, both HEETS and TEREA are fully legal in the UAE. The government allows the sale and use of IQOS products as long as you are over 18 years old.

Important things to know:

You can buy IQOS devices and tobacco sticks in stores or online
Always buy from licensed sellers
Do not use IQOS in non-smoking areas

For travelers: You can bring limited amounts of IQOS and HEETS/TEREA with you when entering the UAE, but check customs rules before flying.

How to Tell if Your IQOS Tobacco Sticks Are Original

With the rise in fake products, it’s important to know how to check for authenticity.

Tips to verify original HEETS or TEREA:

Buy only from authorized sellers
Look for QR codes on the pack
Check for holograms or security stickers
The packaging should be sealed and clean

If in doubt, scan the QR code or check the product code on the official IQOS website.

Final Thoughts: Which One Should You Choose?

Both IQOS TEREA and HEETS are excellent choices for anyone looking to switch from traditional cigarettes. Your decision depends on your device, taste preferences, and budget.

Go for HEETS if: